Social Media Marketing (SMM) : Definition, Strategies, Benefits

Social Media Marketing

Social media marketing is a form of digital marketing where social media channels are employed in promoting a brand or a business. This can be done via popular platforms like Facebook, Instagram, Twitter and so on.

Social media marketing is a very effective way to drive traffic to a business website, promote sales, generate brand awareness and promote the business on a wide scale. This article covers all the fundamental details about social media marketing and should give you a head start on your media marketing journey.  

Social Media Marketing Definition

This is simply the use of social media platforms to promote the availability, as well as benefits of particular products and services. Social media marketing is gradually gaining steady popularity in the digital and e-marketing spheres. And that is because these platforms are gradually infiltrating the space and acting as mini search engines. The more people use these to search for particular industries, the more it gains popularity and the more effective it becomes.

Social Media Marketing Strategies

If you are a business owner or you have a website and you desire to leverage  social media to market your business using ads and promotions, then there are ten strategies you must keep in mind.

Use Chat-bots

This is one digital tool that can be automated and helps you communicate, as well as solve the problems and needs of your customers. And it also doesn’t require any human interruption. These chat-bots serve as intermediates between you and your customers.

Ensure Your Customers Have a Personalized Experience

Using chat-bots to communicate are not the only great and effective things they can do for your business, but can also go a long way in creating an excellent user experience, personal to every customer. To achieve this however, you will need to stop linking all your advertisements to your landing page alone.

Ensures You Have an Effective Marketing Strategy

With your social media marketing strategy, you can as well create content marketing strategies which are efficient. An effective content strategy combines both quality content with right posting times and frequency. You have to know when to post your awesome content, or it will not yield in the results you desire.

Create a Community

You need to create a network community for your audience. Your followers need to be able to relate and connect with you. Ensure your posts always have a bit of your personality and make it interactive. You can achieve this by asking them questions, getting their opinions about a thing or topic, share newsworthy info not just information about your services, engage on their own posts and ask them to engage directly with yours.

Spice Up Your Profile

For this, you would need different content strategies to spice up your page. Use nice images, fun videos, educative videos, podcasts etc. Do this often and regularly and you’d be on your way to exciting your audience. An excited audience is an active audience, and that ultimately helps your brand.

Have Advocates for your Brand

What this means is simply to have people who love your brand and are willing to ‘talk’ about it every time. Brand advocates do this by sharing your content and always referring your brand to others.

Have Profiles on Important Platforms

The goal is not to have social media accounts on just every platform, rather, open accounts strategically on accounts that matter and are relevant to your business. Look at your buyer persona. This is what would give you insight as to what social media page is relevant and what isn’t.

Have a Budget

If you decide to dive into social media marketing without a budget, you may wind up spending far too much at a time. Allocating the right amount as your budget for SMM is one step to your online success.

Run Campaigns

Rather than stick with just one social media marketing platform, run campaigns across different platforms or channels. Also add emotional elements to your ad copies. This makes your audience easily relate with you and your business.

Tell a Story

Another effective strategy is to go live. You can share a story of what is happening in the behind-the-scenes of your company with your audience. This is one way to really get personal with your audience, engage and inspire them and also create shareable content they’d long to remember.

Social Media Marketing Benefits

The benefits of SMM are numerous when you think of different aspects of your business and how much good social media marketing will do for your business or website. Outlined below are a few;

  • Effective spread of content in a fast and convenient way.
  • Increase in brand recognition, awareness and trust.
  • You have higher conversion rate.
  • Frequent interaction with audience.
  • You get access to your industry, market and also competitors’ insights.
  • Increased traffic to your website.
  • Improved SERPs.
  • You also get to better know the needs of your audience and how to meet those needs.
  • You build more loyalty for your brand.
  • Makes you stand as an authority in your field.
  • It also helps you save more while you gain more in the long run.

Role of Social Media Marketing in Digital Marketing

What role does social media play in digital marketing? Well, it’s quite straightforward actually. SMM in digital marketing positions your brand to the right people and boosts your brand awareness and visibility.

Top Social Media Marketing Platforms

There are different SMM platforms. However, to determine the most effective platform to use for your business or website, you need to understand the purpose of each platform, how it works and also have marketing goals. You also need to understand your audience and know where they mostly hang out. The most popular and most effective SMM platform have been outlined below;

  • Facebook
  • Twitter
  • Instagram
  • Yelp
  • Foursquare
  • Reddit
  • Pinterest
  • Google+
  • LinkedIn
  • YouTube
  • Tumblr

How to Improve SMM

If you want to up your SMM game, then you’d find the following tips useful;

  • Use valuable and relevant hashtags
  • Be actively present on the digital space.
  • Create valuable content
  • Have an established brand reputation, image and message.
  • Curate content properly.

How to Become Social Media Marketing Expert

Learning the basics of SMM is not enough if you want to grow your business. You must learn and know all it entails, and indeed become an expert in it. The first thing you need to do or be is a social media marketer.

  • Take up a course or generally learn about it.
  • Gain practical experience in SMM.
  • Connect with an expert in the SMM industry.
  • Read more and wide.
  • Use your creativity to consistently create fresh content and ad copies.
  • Specialize and niche down to a specific area within your niche.
  • Preach it everywhere and anywhere.

How to Write Content for Social Media Marketing

Besides relying on your own creativity and speed, there are practical tips you can employ to write better and faster.

  1. Spend majority of the time doing research.
  2. Think like your audience would and use their language or phrases.
  3. Develop your brand voice.
  4. Keep it short and simple, always.
  5. Use high-quality images and videos.
  6. Include a call-to-action.

How to Design Image for Social Media Marketing

It is no news that most social media platforms go well with great graphics, images or videos. The challenge then is how to design images for SMM. There are a number of tools and resources you can use to create great designs for your Social Media Marketing.

  1. Aviary
  2. Blurgrounds
  3. Canva
  4. CloudApp
  6. Iconfinder
  8. Noun Project
  9. Over
  10. Pablo
  11. Page2Images
  12. Pattern Library
  13. Photovisi
  14. Placeit
  15. PowerPoint
  16. Recite
  17. Skitch
  19. Social Image Resizer Tool
  20. Subtle Patterns

Top Social Media Marketing Agency

A SMM agency is basically a company which has its focus on helping you with your SMM needs. These agencies are easily the best around. You can book their services by contacting them via their official contacts.

  • NP Digital
  • Marketo
  • Disruptive Advertising, Inc.
  • WebFX
  • Thrive Internet Marketing Agency
  • AdMark
  • SmartSites
  • Bruce Clay, Inc.
  • PageTraffic
  • Techmagnate

frequently-asked questions

What is Content Marketing on Social Media?

This is a strategy used by brands to entertain, inform or educate their audience with content, in a bid to get more engagement on their brand page.

What is an example of Content?

Content is defined as what is contained within or inside something. For instance, the words found in a book are its content. So also, the images, videos, words etc. found within your page are your page’s content.

Where can I find Social Media Marketing Clients?

LinkedIn is a great place to get new social media marketing clients. Since it’s more of a professional platform, you can source for clients whom you believe would benefit from your services or products.


Digital marketing in general, is a wonderful career to dive into; and if you want to niche down some more, social media marketing would equally be a great place to start. You can take professional courses in SMM to get you started.

However, if your goal is to boost your own business using SMM strategies, you would also need to learn all you can about it. Either way, this would be an excellent way to invest in yourself and your business.

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