SEO has become an unavoidable practice everyone in the digital industry must learn. From very basic knowledge to complex terms, SEO is a necessary evil or good however you choose to see it.
So you must be wondering exactly what technical SEO in digital marketing is? Sit tight! This article will cover all the basic knowledge about SEO you must have as you navigate the digital space.
Definition Of Technical SEO
From the name implies, technical SEO refers to the mechanical part of SEO. Although these practices are just as easy as the rest if done with due diligence. It covers all the practices carried out by webmasters to ensure the web spiders are able to find and recognize the site as in crawling for appropriate indexing.
This part of SEO is very specific to factors like site security, responsiveness and load time. The websites must hence do well in these areas and pass search engine regulatory factors.
There are several strategies involved in this type of SEO like website design, securing user data and so on. Let’s now look at all the important technical SEO strategies.
Technical SEO Strategies
Basically, there are about six very important technical SEO steps to take to optimize your website for search engines.
SSL – Secure Sockets Layer
SSL is the popular acronym for secure sockets layer. What this does is secure the details of users and readers on your site. To ensure users security, Google has implemented a strategy to ensure web owners secure their sites. When users stumble on your site and it does not have an SSL, users are told your site is insecure and unsafe.
Most users upon seeing this will leave the site immediately. This will affect the number of visitors you get to your site as well as read time. Furthermore, this will affect your Google ranking.
What should you do? The obvious! Get an SSL certificate for your website if you don’t have one. Here is how to get an SSL certificate. Oftentimes, the designer of the site should see to it that this is included on your site. If you design yourself, ensure to put it there. And if you will be using the help of a designer, discuss this with him or her.
Work On Your Website’s Responsiveness And Load Time
Imagine searching Google for some information and then clicking on a site that takes forever to load, of course you will leave to check out another site. That’s the exact same thing your users do. Remember Google is taking note of your site’s load speed. Slow sites don’t get favored when Google ranks websites in searches.
What makes a site slow to load? Most often than not, the site has some large files that slows down browsers. If you have been uploading lots of large data like large pictures and files, you may want to tone that down.
It is important to check your site’s load time as often as possible. There are lots of great tools to aid you in doing this. For sites with very slow load time, you need to take down those large files and compress them. Whenever you upload large files, do ensure you compress them otherwise you will be doing more harm to your site than good.
Delete Broken Links And Non Functional Pages
The major reason sites get non functional pages is unpublishing a previously published post. Perhaps you had initially published a post but felt that it needed some editing and then after editing you forgot to republish it. Such pages end up showing 404 errors. The bottom line is all broken pages never get crawled nor indexed by Google.
It is necessary to check your site from time to time for broken pages. SEMRush and some other great tools can come handy. Also, ensure that every time you edit a post you republish it .
After sorting out empty pages, create a new sitemap and have it submitted to Google so Google can note the changes you have made.
Fix Mixed Content Issues
Mixed content issues arise when you have content published on a http and then later you change to https. That is, this happens when your site previously had no SSL and then later you install an SSL.
This is reflected when the old pages pick up the SSL and load over a secure connection and other materials like images, videos and so on load over an insecure connection. This affects overall page security and how your site is perceived by users.
To get over this, constantly analyze your site’s performance.Here is a detailed guide on how to detect mixed content isssues and fix them. This way you can know pages with such problems and fix them as quickly as possible.
As your site grows and begins to get top rankings on Google, you will inevitably get backlinks. Some of these backlinks are from authority sites which is great for your site’s SEO. However, you will also be getting some poor backlinks to your site that will affect your site score over time.
Here is how you can check the scores of sites that link to your website. Do the due diligence and check all the sites scores. Mark out all the sites with scores of 50 and under. These sites will damage your site’s ranking. How do you get rid of these sites?
The first step is to contact these sites asking them to take down the links. If your request is not granted, manually remove these links from your end and report the situation to Google. Do get all the spammy links in a disavow file and submit to the Google disavowal tool. This should solve the issue.
Google will play its part in placing a no follow tag on these links and you will be finally free from them. However, note that this step may take from a few minutes to 14 days.
Post Unique Content
This is the last on the list but it remains a very important strategy. Google rewards authority sites with accurate information. That should be your target whenever you upload content.
Meanwhile, you may be playing your part yet some other sites may be copying your content. Tools like copyscape help you monitor your articles for any intruders plagiarizing your content. Once you find these sites, take the necessary steps to stop them from plagiarizing your content.
And, if you find out your site is being flagged for plagiarized content, do well to edit the content and remove plagiarism so that it is completely unique.
How To Improve Technical SEO
Just implementing the technical SEO strategies is not enough, you must be consistent and be on the look out for ways to improve your SEO strategy.
Here are are a few tips to Improve your technical SEO
- Constantly ensure your site is mobile friendly as most visitors browse the web from their mobile devices. I bet you are also reading this article from your mobile device!
- Allow browser caching on your site. Practically, what this does is enable an impermanent storage of your site’s data on your visitors mobile device.This will improve the load time when they come visiting again as much time would not be spent loading the stored data.
- Make it a weekly routine to analyze your site’s performance. Keep your site in good shape.
- Add main keywords of every post in your image’s alternative tags. This will optimize your images and increase your chances of ranking high.
- Install Google AMP (accelerated mobile pages) plugin. This will fasten your sites load time. All this requires is a simple download.
Best Technique For Technical SEO
When is comes to SEO, there is no best technique. All the SEO strategies are important as they perform different functions. Neglecting one strategy with an extreme focus on another may cost you alot. All the strategies must be carried out in unison to obtain the best results.
Importance Of Technical SEO
There are numerous advantages of technical SEO. Implementing these SEO strategies will help your site stand out before search engines as technical SEO practices enable your site pass all of search engine requirements hence you get favored and distinguished from the others.
One of the great rewards of being noticed by search engines is that your site is put on the top of search engine results. Your site gains trust and credibility before search engines. Practically, this should be the goal and technical SEO is one way to achieve it.
A high search engine rank equals more traffic and more traffic translates to more money for your business. Perhaps your blog makes use of ads, or affiliate marketing or selling your own products. You will get more exposure to carry out your trade.
Asides the high traffic, sites that get high ranks on Google are also considered as authority sites by users. This is more like killing two birds with a single stone. Being trusted will help you carry out your business with ease.
Technical SEO strategies for search engines ensures that the web is optimized for user satisfaction. Once a term is typed on a search engine, the user is only a few clicks away from getting credible information as the low authority sites are placed way below the best sites with accurate information.
Frequently Asked Questions
Why is technical SEO important?
Technical SEO is important as it optimizes the web for users while rewarding the effort put into honest content by web owners as their sites get high ranks.
How does technical SEO work?
Technical SEO strategies optimizes a site’s web performance.
How can I learn technical SEO?
Technical SEO like every other skill will take time, patience and perseverance to master. You can make use of all the available free information about technical SEO online.
Technical SEO has become a must have skill for web owners, SEO persons, digital marketers and virtually every person in the digital space. The good news is technical SEO is quite straight forward and easy to implement. With the strategies given here, your site is only a step away from being optimized on search engines. I’m sure you know the step required so go ahead and implement them now.