Learn All About Search Engine Optimization (SEO)


You most likely have heard of the term ‘Search Engine Optimization’, or SEO for short. If you are familiar with the term, yet unfamiliar with all it entails, then sit tight. You’re about to learn all you can about Search Engine Optimization in one sitting.

It is a fact that Google is everyone’s go-to tool for just about anything; however, statistics reveal that over 90% of people do not search for answers beyond the first page. What ensures these results can be found on the first page is the use of Search Engine Optimization by the publishers. If you want your business/brand to get high rankings on Google, then you must learn to optimize your content using SEO resource tools.

In this article, we’d be covering some key elements pertaining to Search Engine Optimization; and that ranges from what it is to what Search Engine Optimization can do for your business.


Search Engine Optimization is a strategic way of positioning your brand so that it can be found by particular people who need your services. When people search for things online, Google brings out all of the related answers in that niche. However, most people never click on the “next page” tab. What an SEO does is help you become more and easily found.

What SEO on Google does is rank your website according to number and quality of backlinks from other sites. To optimize your content, you would need keywords and backlinks. The Keywords makes your site easily seen and noticed by Google, while the backlinks determine how much your site can be trusted and considered relevant by Google, thus ranking your page higher.

What is the Importance of SEARCH ENGINE OPTIMIZATION (SEO)?

Understanding what SEO is already gives you an idea as to why it is important and how it can benefit you. However, Search Engine Optimization being a digital marketing tool is important because it helps generate more traffic to your site and ultimately grows your business or brand. It’s like a chain reaction; more traffic, which leads to more opportunities, which leads to more prospects, and ultimately business growth and expansion by making more sales.

If your goal of taking your business online is to reach a wider audience and become even more visible in such a competitive space, then you definitely need to optimize your content with the proper SEO tools. The more optimized your website is, the more professional it looks.

How to Improve Website Rank using SEARCH ENGINE OPTIMIZATION (SEO)?

If you have an online business, then one predominant goal you must have is to boost your website’s ranking on Google. The one way to achieve this is by using Search Engine Optimization to improve your site’s ranking. If you are not ready to run paid ads yet, then this is something you must do. Here are six tips;

  1. Optimize images with alt tags.
  2. Avoid duplicate content.
  3. If you use WordPress for your blog, use the ‘category’ feature strategically.
  4. Keep the slugs short.
  5. Ensure to optimize your titles and include meta tags.
  6. Ensure your keywords are a perfect fit.


The role of Search Engine Optimization cannot be overemphasized for your business needs. With technological advancement and steady improvements in Search Engine Optimization, your business would be left behind if it is not online; and it has lower chances to thrive if it is not properly optimized. That being said, here are 10 roles Search Engine Optimization has to play in your business growth and development.

  • It is a primary source of a website’s organic traffic.
  • It helps you build trust and credibility faster.
  • It also ensures a better experience in use by your customers.
  • This translates to an increase in engagement and conversions.
  • Search Engine Optimization directly influences customers’ decision to patronize your business/brand.
  • It gives you an easier comprehension of how the online space works.
  • The initial cost of investing in SEO for your business brings in a greater ROI.
  • SEO involves a long-term plan; which means you will be in business for a long time.
  • You can measure your progress and track your site’s analytics.
  • The more you optimize, the closer you get to being on page one.


The benefits of Search Engine Optimization are numerous and not restricted to the following outlined below;

  • SEO helps you target your exact audience and brings in the right traffic.
  • While using SEO, you do not need to pay for ads.
  • Organic SEO results get more clicks than paid ads does.
  • SEO helps and also influences PR in the online marketplace.
  • If you are using this resource tool effectively, it becomes possible to move ahead of the competition.


SEO involves a step-by-step procedure in order for it to be effective. These procedures are a breakdown of actionable steps you can take to ensure the success of your Search Engine Optimization, and ultimately, business.

Step 1

All you basically have to do in this phase is to get to know your customers, their needs and search habits. Identify the right groups of potential customers, also figure out what keywords they use in their search. This is where a keyword research is most needed.

Step 2

The next great step to take is to optimize your website. Edit major components of your website to carry those keywords and then create new and optimized content.

Step 3

Making the most of conversions from your site’s visitors is your next and final big step. Don’t just be satisfied with ranking on Google’s top page; you still need to put in the work to ensure that the generated traffic on your site leads to converts and sales.


There are different types of SEO which you can use to boost your page’s traffic. Each of these types have their unique roles and functions to perform in your site’s visibility and growth.

On-Page SEO

On-Page SEO is one of the most common SEO types that exists. On-page Search Engine Optimization includes everything that happens and everything that your visitors see on your site. This refers mostly to your content. You must have good SEO inculcated in content on your page. What problems are your content going to solve? This is one pointer to help you create top-notch content.

Off-Page SEO

Off-Page SEO is trickier to define. However, an off-page SEO deals with backlinks. This important part of SEO focuses on getting other sites or sources to link or mention your site in reference. Getting influential people to mention your site is where the work lies; this, however, makes you seem as an authority and boosts your page ranking on Google.

Technical SEO

Technical SEO is related to on-page SEO, but they’re still different. This type of SEO focuses on the behind-the-scenes stuff. This captures how fast pages on your site loads, having responsive designs, and generally all of the technicality part can be a positive thrust for your SEO and brand. Ensuring a good and friendly user experience is also key here.

Local SEO

Whether you have a physical business structure or not, it would be a good idea to ensure that your business is registered on ‘Google My Business’. When you provide useful information about your business, it makes it easy for your business to be found on Google Maps. Everything on this page needs to be optimized; from basic information to images.

White Hat SEO

White Hat SEO generally refers to practices that have the tendency to boost your ranking on any SERP, that is Search Engine Results Page. You do this while still being able to maintain the integrity of your website and not violating the terms of service on Google.

Black Hat SEO

Black Hat SEO is the exact opposite of the White Hat SEO. This involves you trying to manipulatively gain more traffic on your site. Although Google’s algorithm frowns at Black Hat SEO and your site can get banned, it can still push you up the ranking radar.

Grey Hat SEO

This is used to describe SEO practices that fall somewhere in between White and Black Hat SEOs. This involves using tactics which Google do not out rightly tag as ‘bad’, yet may still be consequential when used.

Negative SEO

Negative SEO is similar to Black Hat SEO. Negative SEO was once about hijacking your website, but today it’s way more than that. This SEO type involves the use of tactics on your webpage which eventually tarnishes your site’s reputation and integrity on Google.


Search Engine Optimization requires a lot of time, effort and energy. However, there are a few things you can do to get you started.

  • Make your titles better.
  • Learn and master the art of keyword research.
  • Have a solid understanding of your competition.
  • Ensure your site is optimized.
  • Create content consistently.
  • Create relatable content that earns you more links.
  • Build a strong network on social media.
  • Ensure to understand the analytics.
  • Study extensively on SEO.
  • Ask lots of questions when stuck.


If you use WordPress, then there are a couple of plugins you can use to enhance your site’s SEO. One of the best SEO tool for WordPress is Yoast. There are other options out, but this is undoubtedly one of the best.

And If to improve your website’s SEO is your goal, then using Yoast is a great place to start. With this plugin, you can analyze your page, you have access to an excellent technical SEO, helps you create better content, optimizes your site and a host of other functionalities.

top seo tools


Different SEO plugins work perfectly for your WordPress site and they are all effective in their own way. If you do not fancy one, there are a few others to choose from. Here’s a list of the top SEO plugins you can use with your WordPress website.

  1. The Yoast SEO plugin
  2. The All in One SEO plugin
  3. The SEOpressor plugin
  4. The SEO SQUIRRLY plugin
  5. The SEO Optimized Images plugin
  6. The SEO Post Content Links plugin
  7. The SEO Internal Links plugin
  8. The Redirection plugin
  9. The Broken Link Checker plugin
  10. The WP Video SEO plugin


SEO and digital marketing are two almost inseparable concepts. The one exists because the other does; and the other works effectively because of the other. If you are a digital marketer, you sure should learn the ropes of SEO as well.

Search Engine Optimization in itself is a strategy employed by digital marketers to enhance the business’ online presence and visibility. When you understand how SEO works and how effective it is for your business, you sure would want to give it your all to ensure that your page ranks first on Google.

How To Do Advance Search Engine Optimization (SEO)

Just in case you’re wondering, yes, there is such a thing as advance SEO. You can either decide to do it yourself, if you have the time and resources; or you can decide to get help with this and seek a pro to do it for you.

All it entails is for you take stock of your site’s progress and accessibility. You also need to run tests on your site to see how well it is performing and then know where you need to improve. Remember, if you do not understand all of these technicalities, you can hire a professional to help you out.


What better way to become an expert in anything than to study it? Study on SEO and all it entails, watch YouTube videos, take courses, all in a bid to better your expertise in using SEO. There are a lot of resources online that can help you learn SEO; both free and paid courses.

However, just as with any skill, you cannot become an expert in one day. It takes time, patience and consistency. You also have to begin implementing all you’ve learned. Don’t just go by the books and remain by the books; get practical.


Getting to optimize your site for easy access and to be among Google’s top ranking pages is not an easy journey. However, it is worth it to every last penny or sweat. If you have not started optimizing your website, now is a good time to.

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