Learn All About Digital Marketing or Online Marketing

Digital Marketing

You will read full information about digital marketing in this post. Digital marketing means marketing in a digital way. Advertisement done online using online platform is called digital marketing.

Beginners Guide To Digital Marketing

Digital marketing is a form of marketing where the marketer advertises commodities that need to be sold to a target audience via the internet. As time passes, this has grown to become a full method for marketing as opposed to physical marketing. Digital marketing has become so valuable as a result of effectiveness in delivery of advertisement as well as lead conversions.


There has been an increasing need for business owners to study this form of marketing in order to help their businesses. Entrepreneurs that cannot hire digital marketing professionals have to carry out this
task themselves. Digital marketing is so broad and beginners sometimes don’t know where to start from.


In this article, we will look at the basics of digital marketing and all the important concepts to give you a
smooth head start.

What is Digital Marketing?

Digital marketing refers to all marketing strategies carried out on the internet targeted at a certain people. The advent of social media is a big factor that supports this form of marketing. Businesses can
make out strategies aimed at their potential customers and initiate this strategies via social media channels like Facebook and Instagram.


These social media platforms also have features to make this strategies a reality. Almost all social media platforms charge businesses a small fee to place ads at their targeted audience. Also, business get to leverage the connection social media builds by creating business pages and interacting with customers.

The Importance Of Digital Marketing

While so many businesses are still taking the physical means and printing banners and bill boards, most businesses have taken all of their marketing activities online. This is because social media is relatively cheaper and less expensive.

Businesses get to build a fine community of customers that they can interact with and share valuable content with daily. This has helped so many businesses bond with their customers and increase sales.
One golden rule of marketing is that people only buy from brands they trust. Digital marketing helps businesses to be able to build that trust with its customers.

Precise advertisement targeting is another cost effective feature of digital marketing. With digital marketing channels, businesses no longer have to pay huge amounts for ads that end of being displayed to everyone with lower conversion rates. Social media algorithms allow businesses to be able to share their adds with their specific audience at a very cheap price.

When it comes to scaling and rising in the market, businesses are able to grow in their various niches by leveraging some very important business analytic tools. Since most businesses are now online, it becomes easier to keep track of competitors and to see what they are doing. This allows checks creating room for improvement.

Many businesses have been able to drive lots of traffic and increase sales by focusing on being unique and area of competitive advantage. Digital marketing is the only form of marketing that helps businesses carry out all of these with each.

Role of Digital Marketing In Business

Many businesses nowadays before launching seek the services of a marketer to draft a business marketing strategy. Smaller sized companies lacking the funds to employ the services of a marketer sometimes draw this strategy themselves.

The goal of the strategy is simple; to get traffic to the business’s website, lead generation and lead conversion into sales. Even after launching the business,
the goal remains almost the same so the strategy is often just revised and then implemented over and over.


Very few businesses this days don’t have an online presence. This Includes having a website, social media pages, carrying out social media campaigns and virtually everything that helps in promoting a
brands visibility.


For a business website, it can be optimized to reach more of your potential clients by carrying out certain basic search engine optimization steps. With Google ads, businesses can also generate traffic to their website with the proper advertising and end of converting the generated leads to sales.


Digital marketing is the backbone of many businesses. It helps businesses sell their products, locate more customers, assess performance with other brands, gain the trust of their audience and so much more. The most beautiful part of this is that these activities are carried out at very low cost.

Types of Digital Marketing

There are several digital marketing channels hence the different types of digital marketing. This involves marketing the website, the media pages and products. Different methods are used different channels and this article will look at all the different forms.

Search Engine Optimization( SEO)

This is a major step in digital marketing. It enhances your relevance online. SEO increases your products and website’s visibility through searches ranked by Google. This drives more attention to your page.
There are different types of search engine optimization ;

White Hat SEO

White Hat strategies are employed in gaining organic traffic. This is mostly done by promoting factual and helping content. Spamming and illegal practices will not raise a website’s rank.

Black Hat SEO

The Black Hat SEO is considered unethical. This type of search engine optimization violates the rules of search engines. Google does not rank contents that fall into this category. So to be on the same page
with Google, it is best to avoid this practice.

Gray Hat SEO

The Gray Hat SEO is uncertain and undefined yet. It lies in between white and black SEO. It is best to avoid it completely to prevent lots of critics on your side, you know that’s bad for business.

Negative SEO

There is a very thin line between black hat SEO and negative SEO. The difference between the both isn’t much. Negative SEO is when you use ill-gotten tactics on your site. By doing this, you’d lose your
integrity. Some of these acts are unoriginal social media profiles, plagiarism, hijacking sites, and ads.

On-page SEO

This is the act of upgrading your website to gain more traffic and rank highly in Google search. This is a way of enhancing visibility online by keywords, contents, the structure of URL, Alt Text for image, Title tags, etc.

Technical SEO

If anything goes wrong in this area, there is every possibility you won’t get positive results. This is because technical SEO is an important step in search engine optimization. It isn’t about optimizing your webpage but the tools and structures needed for the functionality of the website. This involves ensuring that Google search engines can connect and indicate any problems on the website.

Off-page SEO

These are tricks used to meet the standards of Google rankings and are usually done outside your website to get credibility.

Local SEO

This is a different tactic of search engine optimization that helps promotes your business, by displaying it on Google local search engines.

Difference Between On-page SEO & Off-page SEO

There is a clear difference between on-page SEO and off-page SEO. The on-page SEO or you can call it on-site SEO, are the things that can be changed and manipulated, enabling you to earn credibility and ranking. While off-page SEO is the promotional tactics used outside your website that generates traffic.

PPC( Pay Per Click)

This term is associated with digital marketing. It’s a confirmed and easy way of earning online. This is a type of online marketing where advertisers pay for every click made. Pay Per Click is the fastest method of
making money by advertising your brand. Such as

Search Result Ads

These are ads that are usually at the top or bottom of Google search results each time you search online.

Display Ads

This is a common type of pay-per-click (PPC). These ads are usually text or photos. It enables you to connect with interested buyers.

Social Ads

This is one of the common types of PPC. They are paid advertising ads that appear on different social media platforms. Reaching out to your audience is easy using social ads.

Facebook Ads

Facebook Ads is one of the cheapest advertising forms. You can reach out to as many people as possible by running ads on your business page then you can advertise your products to them.

Instagram Ads

Instagram ads are the perfect tools used by all online marketers. They include text and pictures of your product. These pictures, posts are usually indexed on the page.

Twitter Ads

These are promotional, sponsored ads, and follower ads you see on your page when you log in to your Twitter account.

LinkedIn Ads

These ads are of great essence in digital marketing. They give your business a more professional look. Apart from the large crowd LinkedIn pulls, the toolbox has been modified and optimized, hence bringing online marketing to its peak. These could be text ads, paid posts, direct sponsored content, etc.

Pinterest Ads

Pinterest users are not as large as other platforms. The platform is not fully developed, but this doesn’t change a thing though. On Pinterest, the audience attention is gotten at the first stage of the marketer’s journey.

Remarketing

This is an act of reposting ads to prospects who have viewed your page. It permits you to track people who visited your website and constantly dish out ads to them on their regular platform. This is a perfect way of displaying your brands to people who are already aware of your business.

E-commerce Shopping digital Marketing

These are paid ads that are posted either on social media platforms, websites, google search engines, podcasts, etc. Or offline, which is the native marketing I.e. commercials and direct mailing.

Google Shopping Ads

Google shopping is an avenue to display your products. By placing your products on ads, they appear in search engines way quicker when people search for related terms.

Local Ads

online local advertising is a great way to get the attention of new potential customers and drive quality traffic to your business’ site.

Google My Business Ad

This ad allows you to build your business on Google and with time verifies your business so that every information about it will be seen on Google map. Your business location shows in your ad, making it
easy for your customers to find you. Google can feature your business locations and lead users to call or visit your locations. When people search for nearby businesses on Google. they may see local search ads that feature your business locations. Set up location extensions to show local search ads. it is a part of digital marketing.

Difference Between Google My Business & Google Ads

You should get this straight, Google My Business is a platform, and Google Ad is a paid ad. Google My Business is a free platform that gives room for a business listing on Google search and maps. Google
sponsored ads showcases businesses and drives traffic to your site.

Email Sponsored Promotion Ads

This are ads that appear in your gmail as promotions. Google allows businesses to be able to send mails directly to their customers. With this, you can reach out to your target audience and generate massive
traffic to your website.

Gmail Ads

These are informal advertising formats. They appear often in the inbox in form of videos, images, or sometimes as texts. They create a neutral atmosphere between you and prospective clients.

Yahoo mail Ads

The yahoo mail ads take the format of gmail ads. They are ads that show up in yahoo mail users’ inbox. They look like emails but are not and the only way you can get a clear picture is by clicking and
expanding.

Outlook Email Ads

These are ads that pop up in outlook. Businesses use this opportunity to reach out to their audience with outlook emails. This form of advertising is more common with business to business marketing.

Social Media Marketing

Social media is one of the most credible platforms to promote your brand. Social media marketing brings instant breakthroughs to your business. It’s a medium where you get to connect with audiences
around the globe.

Facebook Ads

This is one of the largest social media platforms that let you display ads online. It could be business-related or otherwise.

Instagram Ads

This is a networking service that focuses on sharing videos, pictures, or images. It is a smooth platform for your business where you get to post images of your products for over one billion users to view.

Twitter Ads

This is an interactive social media platform meant for tweets and messaging. Businesses can reach out to their customers on this platform by creating accounts and interacting.

LinkedIn

This is a more professional social media networking service. There are several businesses with business pages on LinkedIn promoting awareness of their brands.

Pinterest

This is a visible social media tool where people create ideas and are documented. It helps the users uncover their unique tastes and skills. When these ideas are created, they can be posted and saved for
reference purposes.

Content Marketing

Content marketing is a method for marketing online. Here, important ideas are cooked up regularly to solve mass problems. This is not the case of promoting brands but pitching ideas that would answer lots
of questions constantly asked by the audience. They are used mostly by top brands.

Blog posts

Blog posts are informational ideas posted on a website, where the most recent post is seen at top of the page then outdated stories at the bottom.

Content Rewrite

This is the act of forming new ideas from the already existing article, making fresh contents out of them, still from the same source.

Content Publishers

Content marketing publishers function like search engines but they are specifically designed to give users sources that match their preferences. These marketing publishers make use of special algorithms to meet these needs. Some content marketing publishers include Taboola, MGID, Outbrain, Adblade.


They market content by leveraging top bloggers with higher traffic. These top bloggers place ad boxes on their websites. Companies that utilize these services pay for it and that’s how the publishers and
bloggers make their share.

Local Business Listing

This is one of the best and fastest ways to attract local buyers and at the same time improve sales. There are certain benefits of local business listing like quick reach to target audience.

Google My Business

Google My Business is one of the best and free search engine optimization tools in digital marketing. The most important way of digital marketing is Google My Business. Google launched Google My Business service in 2014 for its customers. Through Google My Business, anyone can do their business listing.

Bing Places

Just like Google My Business, Bing places gives visibility to your business online by having your business on local search results. Bing Places is a medium to distribute vital information to customers about your small business. like; contact number, website link, address, etc.

Yahoo Listing

Yahoo listing, Bing, and Google share a bond but you can say Google has a larger network for a business listing. Most people do not adopt the idea Of using Yahoo for a business listing. It isn’t as popular as
google. And you should position your compass facing your customers, wherever your customers are situated should be your new trajectory.

What is the importance of guest post in digital marketing?

This is a strategic way of publicizing your name or business. It is the act of publishing articles on another website with a high search engine ranking. This is done to drive traffic to your blog. Guidelines for guest posting vary. It depends on the website you will be pitching to.

Guest posts must be high quality and well structured. Most SEO experts say that guest posts should be targeted at long lasting results and not just a few weeks of traffic. To get started with guest posting, search google for top websites in your niche and reach out to them with your pitches. Most of the time, you will have to pay for the opportunity to get traffic from these high authority sites. However, there are still some sites that accepts guest posts for free.

What is the importance of press release in digital marketing?

This is the process of distributing vital information via the media or making public announcements to convey a message. This when used effectively can drive traffic to your business site.

Press releases are a great outlet to drive traffic and increase sales. Usually, businesses get their press releases written by a professional press release writer. Press releases unlike regular blog posts are
usually short, brief and to the point.

Companies take advantage of opportunities like a new launch, rebranding or creation of a new product to publish their press releases. The most effective ones in terms of results are published on big distribution sites like prnewswire, Businesswire, PR Web, Edelman, pr news journal. The distribution sites charge a small fee to get the press releases posted.

To get the most results, it is essential that the press release is not posted on your own blog as your blog will be competing for traffic with the press release site. Asides that, one of the content will be flagged as plagiarized by search engines and your site could be penalized for it.

Digital Marketing Strategy

This is what distinguishes brands in the market. Every business must have a unique strategy on how to locate customers and drive sales.
Digital marketing strategies include;

  • Identifying your brand’s unique selling point
  • Carefully pick a marketing strategy
  • Discover your customer drive
  • Invest wisely and craft a budget
  • Invest in your campaigns
  • Monitor your result to know the level of performance

Top Digital Marketers

In your journey of digital marketing, you should set a standard and follow top online marketers that have been in the system before you. This will help you learn from the best and they will be a source of
inspiration. Here is a list of some of the top digital marketers;

  • Ryan Deiss
  • Gary Vaynerchuk
  • Neil Patel
  • Rand Fishkin
  • Larry Kim
  • Pam Moore
  • Jennifer Polk
  • Scott Stratten

Top Digital Marketing Company or Agency

No doubt digital marketing has surpassed native marketing. A large number of the world’s business population has fully adopted the digital marketing system. Digital marketing companies or agencies
specialize in helping businesses market online. Top digital marketing agencies include:

  • Titan Growth- it s both an advertising and marketing agency.
  • Ignite Visibility
  • Webfx,
  • Social SEO
  • Thrive internet marketing

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