Learn All About Pay Per Click (PPC) or Paid Ads

Fundamentals of Pay Per Click for Beginners

Are you familiar with the advertising world? Then you should also be familiar with the terminology, pay-per-click. And if you’re not, you’re about to be opened up to a whole lot in advertising and the digital marketing sphere.

If you must remain on the online space as a business owner, then at some point in your journey you will come in contact with PPC platforms and pay per click sites. This is because these sites will help you run ads effectively for your business. However, let’s not get ahead of ourselves. There’s so much to be explored in this world of advertising.

What is PPC?

Pay Per Click is an online strategy for advertisements. This is where a search engine, like Google, earns a certain amount of money by advertising businesses’ products or services. That is to say, if you own a website and decide to run ads, you pay the publisher (for instance Google) for every time your ad link is clicked. This is a win-win system really; you get to save more money than you usually would when running other kinds of ads and, the search engine still gets their pay.

This online advertising model is ideal for any business type, as long as you have an online presence. It doesn’t matter if you’re a startup or already established business. PPC is an easy, yet effective advertising model to follow.

What is Paid Search Ads?

A paid search ad is also called an online ad. Paid search ads, as the name implies refers to paid advertising on the internet. However, it doesn’t just end there; a paid search ad is a process whereby you, as a business owner or blogger, bids for your website to appear on the SERP of leading search engines. If you succeed as the highest bidder in your niche, then your ad is what comes up on the first page of that particular engine.

In case you have the question, “how do I start a pay per click ad”, it’s quite a straightforward process; you must first ensure you have a Google AdWords account. It’s free. The next thing you would have to do is research the keywords which are closely associated with your industry, niche or website. Google will basically guide you through the process. The amount to bid varies
from how popular a keyword is and the competition involved.

Google Ads

Google is one of the effective PPC platforms where you can run online ads. This platform was created by and is an extension of Google. Google Ads Pay Per Click allows you to bid for keywords, whereas Google plays its own part by displaying your ads when someone types in and searches for a related keyword.

Depending on the keyword, Google Ads might be a bit pricey, however, it remains worth it. It places your ads everywhere and anywhere, from results of related searches even to YouTube videos or mobile applications.

Google AdSense

Google AdSense enables you earn money from your website. The thing is, once your bid wins, it automatically translates to more visitors and views to your website. You can also optimize the size of your ad to conveniently fit on the screens of mobile phones or desktops. There is no limit to what device can view your ad. You could get started with Google Ads in three easy steps;

Have a Google Account

The first thing you need to do is have a Google account, any at all. It could be a Gmail account or any of Google’s services which you are signed up to. If you don’t have one, you would need to create an account.

Include your Details

Phone numbers, postal addresses, bank details etc. You would definitely need to include some of these details because it helps further validates your account and enables you get paid when it’s time to.

Connect your Website to it

All you would need to do here is connect a single code from Google AdSense to your website. This helps you grow your business, and that’s basically all you have to do. Google does the rest for you.

What Is The Importance Of PPC?

It goes even without saying that Pay Per Click ads is beneficial to your business, and in so many ways at that. If you own a business, any at all, your one goal would be to make more sales and expand, right? There are different strategies you can employ to achieve that goal, making use of Pay Per Click sites is one of them. While traditional marketing still works and isn’t completely
ruled out, PPC is just more effective right now.

What Are Keywords?

Keywords are specific group of words or phrases tailored together which people use while searching for things online. The more specific you are with your keywords in a search, the closer you are to getting the exact answers you seek. Also, using keywords as an online business owner or blogger enables people easily find your website.

Google thrives on keywords, and if you want your website to rank on Google’s results first page, then you must learn to use keywords which are particular to your niche or industry. The use of keywords is what helps you optimize your website. Every industry has its peculiar keywords.

What Is Keywords Research?

This is more or less a research procedure whereby you, as an online brand search for specific terms which you believe are what your audience are seeking. Keywords research helps your exact audience (or those interested in your products or services) to find you in such a competitive market place.
This research helps you discover popular keywords and trends. You can thus include them strategically in your content and across your website.

What Are Long Tail Keywords?

These refer to keywords, mostly phrases, which are longer and more specific. The longer a keyword, the more direct and specific it is. If you know how to properly use them, they can be very effective in your search, as well as content optimization.

You can effectively imbibe them in your content by first defining your content purpose. When you have a clear picture of what you want your content to achieve, you’d know how to properly input them within.

What Are Short Tail Keywords?

Short tail keywords are shorter than long tail keywords. In most cases, they refer to just single-word keywords. Their length also makes them less specific; this, however, doesn’t mean they’re less effective. The shorter the keyword, the less they are regarded as specific keywords. They consist of three words or less.

When short tail keywords are used, the research term is very broad. For instance, the keywords “women’s shoes” is a short tail keyword. You can as well input short tail keywords in your content. Both short and long tail keywords have their place in SEO and PPC ads.

Benefits of PPC

The benefits of PPC advertising are numerous. If you must survive on the internet, then you can
barely do without PPC ads.

  1. When you utilize Pay Per Click Google, for instance, you get to save more and have control over your budget. That is to say, you can work exactly with your budget. If you find that you are spending so much per click, you have the option to change your keywords to less expensive and competitive ones.
  2. The fact that you only pay for clicks saves you a whole lot. This helps you play around with the whole thing as well. You can change keywords from time to time and still get results as well.
  3. Another wonderful thing about running Pay Per Click ads is that you can track the ads movement online, as well as measure the progress. If a keyword is not performing as you hope, you can measure its progress and then decide what you want to do about it.
  4. The results you get from this form of advertising are quick and responsive. This is because people actively search for those keywords and since yours is in the lead, it gets more clicks.
  5. PPC also works brilliantly with other marketing channels. It is not restricted to just one platform alone, but rather cuts across many different PPC platforms. This gives you room to explore.

How Does Pay-Per-Click Work?

If you want to use the PPC services, you must realize that your ads must first go through a process called the ‘Ad Auction”. This allows for a fair system of running ads and so that no advertiser tries to make sure their own ad appears more prominent than their competitors’. The entire process is automated; so you do not have a direct involvement in how the ads run or function.

What is the Difference Between Pay Per Click, Cost Per Click, Cost Per Mile and Cost Per Installation?

While all of these are similar and related, there are still differences among them. They are all advertising terminologies.

Pay Per Click and Cost Per Click are basically the same thing. They are advertising models which work on a payment per click model. The interaction with the ad is what validates payment.

Cost Per Mile is another pricing structure in advertising. But in this case, a fixed price is what is charged. It is also sometimes referred to as ‘Cost Per Thousand’.

Cost Per Installation refers to a type of CPA (Cost Per Action). In this case, you are charged based on target action. For instance, if you have a mobile app and it gets installed, that is when you would be required to transfer funds.

Frequently Asked Questions

How can I Earn from Pay Per Click

How PPC works is this; whenever an ad is displayed on your website and someone clicks on that ad, you are going to get a commission.

Who uses Pay Per Click?

Almost all social networks have taken to using PPC actively. Initially it was just search engines, but these social networks have become mini search engines and make use of PPC as well.

How much is Google Pay Per Click?

The cost of Google Pay Per Click is affordable. You can bid for keywords for as low $1 or even less. Again, it depends on how popular the keyword is and the competitive market.


It is now no longer news that running ads is an effective way to move your business forward. However, you do not have to spend tons of money just to get your ads running. You can effectively do so without breaking the bank. Pay Per Click is the way to achieve that.

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