Social Media Marketing (SMM) : Definition, Strategies, Benefits

Social Media Marketing Social media marketing is a form of digital marketing where social media channels are employed in promoting a brand or a business. This can be done via popular platforms like Facebook, Instagram, Twitter and so on. Social media marketing is a very effective way to drive traffic to a business website, promote … Read more

Social Media Optimization (SMO) : Definition, Strategies, Benefits

Social Media Optimization (SMO) When talking about social media optimization, you cannot do without talking about search engine optimization as well. And that is because both works together and are interrelated. While SEO refers to optimizing your content on search engines like Google, SMO focuses on you optimizing your content on social media. There are … Read more