The Ultimate Guide and Basic Concepts of Technical SEO

Technical SEO SEO has become an unavoidable practice everyone in the digital industry must learn. From very basic knowledge to complex terms, SEO is a necessary evil or good however you choose to see it. So you must be wondering exactly what technical SEO in digital marketing is? Sit tight! This article will cover all … Read more

Social Media Optimization (SMO) : Definition, Strategies, Benefits

Social Media Optimization (SMO) When talking about social media optimization, you cannot do without talking about search engine optimization as well. And that is because both works together and are interrelated. While SEO refers to optimizing your content on search engines like Google, SMO focuses on you optimizing your content on social media. There are … Read more

Learn All About Pay Per Click (PPC) or Paid Ads

Fundamentals of Pay Per Click for Beginners Are you familiar with the advertising world? Then you should also be familiar with the terminology, pay-per-click. And if you’re not, you’re about to be opened up to a whole lot in advertising and the digital marketing sphere. If you must remain on the online space as a … Read more